Improving the Lives of the World’s Consumers

P&G’s purpose is to provide products and services of superior quality and value that improve the lives of the world’s consumers, now and for generations to come. A prime example of this is the P&G Children’s Safe Drinking Water Program.

Almost one billion people in the developing world do not have access to clean drinking water. As a result, thousands of children die every day. The P&G Children’s Safe Drinking Water (CSDW) Program reaches these people through a water purifying technology developed by P&G and the U.S. Centers for Disease Control and Prevention (CDC).

One small packet of the water purifying technology quickly turns 10 liters of dirty, potentially deadly water into clean, drinkable water. The packets can be used anywhere in the world, including areas affected by natural disaster. P&G Chemicals will contribute to this program through production in the new Singapore plant.

Since the program began, more than 3 billion liters of purified drinking water in more than 60 countries have prevented an estimated 120 million days of diarrheal illness and helped save more than 16,000 lives.

The program responds to emergencies including cholera outbreaks, earthquakes, floods and other natural disasters. CSDW and its partners provide clean drinking water in schools, outreach to mothers in health clinics, and clean drinking water for malnourished children, and also help people living with AIDS to live positively.